WE BRING THE COMMUNITY TOGETHER

SBG Hospitality is a McKinney, TX based company specializing in creating, organizing, and promoting high-quality events and experiences that bring the community together! We are involved in planning a wide range of events, from local festivals and community gatherings to large-scale events that attract diverse audiences. SBG Hospitality handles everything from event logistics and vendor coordination to marketing and sponsorship management, ensuring that each event is a memorable and successful experience for our attendees and event partners.

Our expertise lies in curating events that offer a mix of entertainment, food, beverages, and unique activations, appealing to various demographics. We have a passion for transforming diverse areas, including mixed-use developments, master-planned communities, downtown areas, and more, into thriving and dynamic destinations through the power of placemaking.

Whether it's a food and beverage festival, a music event, or a community market, SBG Hospitality is known for delivering top-notch events that bring people together!

2022.04.30 Frisco Uncorked - Ladies, glasses, Uncorked sign.jpg

Featured Events

McKinney St. Patrick's Day shamrock run 5k

Ft. Worth
Fried chicken
& craft beer fest

some of our Event Partners

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Our Services

COMMUNITY EVENTS

event marketing

AMENITY & EVENT PROGRAMMING

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@SBGHOSPITALITY

Celebrate National Trails Day with @trinityfallstx at the Trinity Falls Trail Day 5k!🐞☀️🌲

☀️The scenic race route will guide you around the beautiful master-planned community of Trinity Falls and along the 350-acre natural park with miles of windi

The 2023 Run for the Rosè was so much fun!! 🏃&zwj;♀️🥂💕🧇

Thank you everyone for coming!!

ACM Country Kick-Off at the Star happening NOW!! 🎸✨🎶 Come out to @thestarinfrisco until 10pm and enjoy! @acmawards

📣 TODAY is the day! 🎶 Join us @thestarinfrisco for the @acmawards Country Kickoff at The Star! 🎶 🤠 Tostitos Championship Plaza, 3pm-10pm, free festival! Have fun!! #frisco #friscotexas #acmcountrykickoff

📣 Some cool news! SBG Hospitality has had the honor of organizing the Kickoff event for Country Music’s Party of the Year!!! 🎶🎉 ACM Country Kickoff at @thestarinfrisco is a two-day music and entertainment festival for the fans! We’ll s

📣🎉 SBG Hospitality will be spearheading events and entertainment for District 121 in Mckinney, Texas! We’re extremely honored (and excited)to execute an annual calendar of events that will keep locals and guests returning. We’re thankfu

WELCOME ALEXA!✨🎉 SBG is so happy to share that Alexa Martinez has joined our team as Event Manager for SBG!💕 Help us give her a warm welcome… you will love her! ✨✨Alexa will wear many hats in her new role and will focus much attention toward

In honor of St. Patrick’s Day, we would like to shout out @mclaneschool 🍀🌈

They always add the perfect touch to our St. Patrick’s festivities 🥳 🍀💚

Happy St. Patrick’s Day from us, to you! 💚🍀🌈

#sbghospitality #stpatricksday #mckinneystpats #mckinneytx #dfw

Thank you to all who joined us at the @hotworxmckinney Shamrock 5k!!☘️☘️☘️🍻🍻

Make sure you wear GREEN for the Downtown Mckinney @mckinneystpats Beer Walk!🍻☘️ it’s Tomorrow from 11-6! Tickets on eventbrite ✨☘️🎉🍻 So many fantastic Craft brewers and local @downtownmckinney shops featured! Enjoy the shenanigans!☘️🍻

#vi

The @mckinneystpats Shamrock 5k is sold out!🌈☘️ Thanks to all who registered! We’re excited to shamrock this run (or walk😜) Cash prizes for the 5k and costume contests! We’ll have Great music and of course plenty of green beer!!! 🍻💚 W

The Downtown Mckinney St Patrick’s Day Beer Walk is tomorrow from 11am-6pm!🍻☘️Get tickets on eventbrite and join us for the Shenanigans! ☘️

#downtownmckinney #mckinneytx #stpats #texascraftbrewers

SBG Hospitality was recently awarded the 2023 Visit Mckinney Tourism Partner of the Year! Thank you @visitmckinneytx for this honor! 💕🍍

Contact Us

Our mission is to create amazing experiences for our attendees and event partners while giving back to the community. Join us for an event and say hello while you’re there!

Let’s connect!

318.527.9221 | hello@sbghospitality.com

7200 W University Dr. Suite 210, McKinney, TX 75071

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